Capturing Community Spirit

I am fortunate to work with AVID Property Group, a client that provides me with a variety of interesting assignments. With numerous sites, AVID offers a diverse range of projects that keep my work engaging and dynamic.

From playground openings to stylist stories on new residences, AVID’s projects allow me to capture moments that highlight their community-focused developments. Playground openings are always a joy to document, as they showcase the company’s commitment to creating family-friendly environments. These events are filled with energy and excitement, providing plenty of opportunities for vibrant and lively photos and videos.

Stylist stories on new residences are another fascinating aspect of my work with AVID. These projects involve capturing the aesthetic details of new homes, showcasing interior design, and the innovative features that make each residence unique. Through both photography and video.

New developments often come with significant events such as park openings and school sponsorships. Documenting park openings involves highlighting the green spaces and recreational facilities that AVID integrates into their communities. School sponsorships are equally important, reflecting AVID’s investment in local education and community growth. These events often include interactions with local families and educators, adding a personal touch to the visual content.

Collaborations with environmental initiatives like Take 3 for the Sea demonstrate AVID’s commitment to sustainability. Capturing these collaborations involves documenting clean-up events, educational workshops, and other activities that promote environmental awareness and community involvement.

Annual events like Christmas Carol gatherings, Easter celebrations, and movie nights are some of the most enjoyable projects. These events bring communities together and provide a festive atmosphere, perfect for creating warm and engaging visual stories. From the joy of children meeting Santa to families enjoying an outdoor movie night, these events are filled with moments that reflect the vibrant community spirit fostered by AVID.

Over the years, my photography and video profiling of AVID Property Group have documented their growth and impact on communities. Each project highlights their dedication to creating not just homes, but thriving, connected neighbourhoods. The variety and scope of AVID’s projects ensure that my work remains fresh and exciting, and it’s rewarding to contribute to showcasing their vision and achievements.

Blog archive

Melbourne to Hobart Westcoaster Yacht Race

Melbourne to Hobart Westcoaster Yacht Race

The 52nd Melbourne to Hobart Westcoaster Yacht Race, renowned as one of Australia's most challenging ocean races, witnessed a remarkable performance by the catamaran Rushour. Designed, built, and skippered by Queenslander Drew Carruthers, Rushour not only secured line...

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Lipton Cup Regatta

Lipton Cup Regatta

The Lipton Cup Regatta, hosted by the Royal Yacht Club of Victoria (RYCV), is a prestigious event that attracts sailors from across Australia. Held annually in November, the 2024 regatta took place on the 16th and 17th, featuring a variety of races for both...

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Visual Media Project

Visual Media Project

We are thrilled to announce that Media Strategy has once again collaborated with Homes Victoria on an outstanding initiative, supporting Perry House. In partnership with Modscape, SEMZ, and Jesuit Social Services, this bold project culminated in an unforgettable day –...

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Digital content creation

Digital content creation

It’s been a busy and diverse few months! From capturing the innovation at Swinburne University’s flight training facilities to covering the excitement of sailing yacht events, my projects have taken me across many fields. I’ve also had the pleasure of documenting the...

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Come fly with me

Come fly with me

In the competitive world of higher education and specialised training, having a robust media strategy is essential for standing out. Our company "Media Strategy" specialises in creating compelling digital content that enhances the profiles of educational institutions...

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Victorian Farmers Federation, VFF

Victorian Farmers Federation, VFF

I had the exciting opportunity to produce two TV commercials for the Victorian Farmers Federation (VFF), aimed at promoting the quality and importance of locally-grown produce. The chosen filming locations were Meredith Dairy and the Queen Victoria Market, two iconic...

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Embracing purpose

Embracing purpose

I am passionate about creating impactful visual media that tells compelling stories and fosters positive change. Being involved in projects like The Big Issue’s Women’s Workforce is not just a job for me—it’s a mission I wholeheartedly embrace. I thrive on...

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Sunset Sounds

Sunset Sounds

I am thrilled to share my recent collaboration with the City of Stonnington, where I had the pleasure of working on the stunning Sunset Sounds concerts in the park. This year, Stonnington Council once again outdid themselves, organising an unforgettable series of...

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