Monday morning at shaunmckenna.com ’s new ( sadly temporary ) headquarters at the Darwin Sailing Club for the Minnow Nationals!
Why You Need a Personal Website.
It’s not just big business brands that can benefit from an online presence, it is great for your personal brand too. You should make it as easy as possible for potential clients to find information about you. Your personal website is the most effective way to package your brand and increase your reputation in the marketplace.
I am finding more of my clients are choosing to establish their own personal website.
A personal website offers the opportunity to create a direct link to the services you provide to your target audience. Rather than random snippets from online sources your personal website will provide accurate and concise information about you and what you do. This is the most efficient way of getting across the message about the services you provide in an accurate and descriptive way.
Your website is all about marketing yourself, getting your name out there, and becoming known. In this competitive market every tool and potential advantage should be utilised.
Creating a online portfolio increases your visibility and accessibility. Another benefit of having a strong online presence is that you can ensure the most current, professional, and accurate information about you is available online.
Having a personal web site allows you to highlight what channels you prefer to be contacted through. Whether it’s via phone, email, LinkedIn or Twitter. Furthermore, including keywords such as your university, city and industry name on your website, will increase your chances of appearing higher in search rankings.
Personal web sites are a unique piece of online real estate that is totally under your control. This is critical since about half of employers “Google” or otherwise research candidates online before deciding who to engage.
A resume forces you to condense your entire work experience into just a few bullet points, however you have more freedom on a personal web site to emphasise the information you want potential clients to see.
Located on Melbourne’s Southbank, is Eureka 89, a spectacular venue for Melbourne events. Their extensive menu of exquisite meals and drinks as well as their northern point room, makes it a great place for your corporate event. I have had the pleasure of working there on many occasions and been granted the honour of working with Alana Wallis, Christina Rich, and the rest of the team. Best of all, I’m always well fed.
Immij is an Australian based printing company which focuses on the satisfaction of their clients. Their new website has recently been published and it is looking great; featuring images taken by Shaun McKenna. Immij, managed by Michael Smithe, and I have been working together for many years. Shooting these brochures is more challenging than it appears, due to their shiny surfaces and high mixture of different textures. The items or objects were all shot separately and placed together as a composite.
Back in the hospital today to photograph for a new Epworth HealthCare brochure to showcase Medical Imaging. I have to say if I had the choice of wearing scrubs every day I would certainly jump at it. They are so comfortable.
Congratulations Epworth HealthCare Richmond, on the official opening the new 176 bed Lee Wing at Epworth Richmond. It was a pleasure to work with The Hon. Sussan Ley MP, Minister for Health, Aged Care and Sport, Alan Kinkade, Group Chief Executive, Epworth HealthCare, Maryjane Crabtree – Epworth Foundation Board Member and Nicole Waldron, Executive Director Epworth Richmond. What an impressive facility, and I have already had one friend who has benefitted from your new world class Intensive Care Unit!
Back in with the team at Creative Analytics. As they keep expanding they need more head shots and team photography. This company specialises in software development for the power industry. Great bunch of people and the new website looks really good. The CEO and founder Phil Shepherd is one of my cycling mates. I have been working with him over the past three years to create all the imagery for their website and watching his business go from strength to strength.
Well, the change is now upon us. Google is changing its search algorithms to favour websites that are optimised for mobile devices. As more and more people choose to search online using tablets and mobile phones, Google has decided to rank these sites higher based on whether the website is device friendly. So if you see your rankings dropping and that you’re getting less traffic to your web site, it just might be a good time to start fresh, get rid of the old unfriendly code and look at something that works on every device. If you would like a quote please get in touch. Having the same person design your website and produce the images is what gives me the chance to create a totally unique user experience.
Check your pages are optimized with google’s mobile friendly test and see how your website comes up? Mobile-Friendly Test
I am very pleased to say that I have handed over the control of the bys wedding web-site and it is getting plenty of traffic. Good luck Blairgowrie Yacht Squadron with your up-coming wedding season. It is going to be a very popular venue for brides and grooms.
Photographing wine is especially difficult, due to the fact that the glass reflects everything. As a photographer I have to be incredibly careful as to how I set up the shot. This particular shoot was very challenging. I love a good challenge.
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